Digicel Play
CREATING A WHOLE NEW WORLD OF ENTERTAINMENT
DIGICEL was the client and is the leading telco operator across in the Caribbean and South Pacific, in 2015 they approached agency WONDERFUL & BRILLIANT to create, design and launch their very first TV & ON-Demand experience alongside their chosen platform partners, Huawei.
It was a 9 month process to deliver everything from paper to live, which was actually super-quick. To ensure efficiency we based the agency between Jamaica and China, which meant we were embedded with the teams learning the local nuances of the Caribbean and the developer processes with the Chinese. But it worked, and we delivered a vision and interface that is now the leading content provider across devices in the Caribbean.
UX (inclu. 300+ wireframes) : Design : Concept : Creative Direction
Role: Creative Director
Agency: WONDERFUL & BRILLIANT