The Ask

Deliver a full Event Experience at the London E-Prix 2023 (29th & 30th July 2023). This shall include the design, build and operation of the Fan Village and Fan Village Journey, including the sourcing of activations and partners to participate in the Fan Village with a proposed revenue share mechanism with Formula E.

Concepts : Art Direction : Strategy : Leadership

Role: Creative Strategist
Year: 2022

The strategic approach

FE is key to developing electric vehicle technology, interaction, and promote sustainability. So we want to use these values as our strategic approach to guide our creation of an elevated fan experience.

THE Concepts

Moment of pure feeling. Designed solely to build excitement.

Jaw dropping, surprising and highly shareable.

To become Formula E statement pieces.