The Challenge
The challenge here was that during the Pandemic the team had a massive reorg that affected its goals, focus, capabilities and team resources
They wanted to brand their department to make it clear what they do (and do not do) and what their goals are as an internal education piece and also to elevate their own comms by polishing them to make less easy to ignore as just another corporate bulletin. While celebrating the extremely diverse territories they support.
The deliverables were to produce a Brand Mark for department and Visual Guideline drafting off wider APLA brand guidelines, and some branded collaterol.
Concept : Design : Strategy
Role: Creative Strategist - Freelance
Year: 2022
Finding Inspiration
The Brand Mark was to be the centrepiece of the department identity. I planned to use it as the universal language used to visualise the connections and unity of the territories. Each of the department regions is built on a network, of transport, energy and communication, I mapped the network out and use these schematic diagrams to create regional Brand Mark that combine to form the department Brand Mark.
What else?
Adaptation to the visual guideline [update to wider APLA brand guidelines]
Set of standard corporate communication templates:
Powerpoint & Keynote Templates
Newsletter recap template
Communications template
Zoom backgrounds
Icons: [differentiated from four main areas of focus from our team]
Also some unique icons for capabilities:
