Whilst at Hive, I lead the Global Design team from London, with the task to work with the smart home brand to communicate and market the expansion of its product offering beyond heating, and lead the collaboration with Wolff Olins to design a new visual identity for Hive to “humanise” the brand.

The new branding retained Hive’s orange colour, but sees an adapted typeface from sans-serif lowercase to all-capitals. The panel-based, abstract beehive symbol in the logo was also changed shape, and is now used across digital platforms in animated form. A new palette of colours was introduced in communications and packaging, alongside photography of people doing day-to-day activities and a more casual tone of voice used for copy.

We then added Chi & Partners to the mix to create the brand campaign for Hive.

Role: Global Design Lead in-house agency
Year: 2016 - 2018
Agency: Wolff Olins & Chi & Partners