The move from Artsworld to Sky Arts was a great testament to Sky's continued investment in the arts and the breadth of quality and content that Sky has to offer. The rebrand was designed to ensure that a set of unique idents that represented the various art form available on the channel. We wanted Sky Arts to be presented as the network's 'catalyst for creativity' which can be seen in an on screen presence that was beautifully created with young artists from Nottingham Trent University.
Role: Art Director in-house agency
Year: 2009
